What You'll Learn at my
Destination Business BootCamp

In 2 1/2 days, I will show you what I've learned from my 24 years working with small business entrepreneurs.  You will learn how to change your business into a Consumer Destination that is consistently preferred by your customers over your competitors.  Business owners will learn how to use the strategy and tools I teach to not only keep local customers spending money with them, but also how to immediately start drawing customers from well beyond their immediate marketplace.  Some have left the BootCamp and begun pulling customers from hundreds of miles away. 

Here's a list of 75 individual components you will learn at my BootCamp: 

  • FIRST, you will learn how to make your business so compellingly different that consumers say "I have to go to that place!"  You will learn from actual examples of businesses that are pulling customers from hundreds of miles away.
  • SECOND, you will learn the strategy of becoming a Destination Business, and why one top franchise Vice President told me:  "I don't want you to ever present your Destination strategy to my franchisees".  (Because if franchisees learned my tools, geographically determined territories could be threatened!)
  • THIRD, you'll learn why you can NEVER WAIT for your chamber, economic development department, city, town, county, downtown, Main Street, or any State agency to fix your deteriorating business situation.  Frankly, it all up to you, as a business owner. 
  • FOURTH, you will learn actual, proven lessons from the most proactive business owners in North America who I have interviewed and studied over the last 24 years.  Everything I teach is being used right now by successful business owners.

You will also learn all of this:

  • The best way to attract your top customers, even if your best local customers aren't spending
  • Why location, location, location doesn't have to matter anymore
  • Why waiting for “big brother” to create a destination fails most of the time
  • Two (2) key financial components that your banker will have never heard of that are critical for the success of any small business (especially one that wants to become a Destination)
  • Four (4) critical profitability tools you as a business owner should be using, but probably aren't
  • How to increase the most valuable asset your business possesses (which most owners neglect until right before they want to sell, and then, it's too late)
  • How to prevent your business from having little value when you are ready to sell it 
  • Two key indicators that will tell you if your business should be sold or closed, when you are contemplating putting more money into it
  • The most critical reasons for business stagnation and what to do about it, right now 
  • The #1 role you must adopt to grow your business quickly (that most never think about doing) 
  • There are only three (3) ways to overcome that overwhelmed feeling of having too much to do.  Do you know them?
  • How to get customers to remember your business name, just like top brands in the country.  We fly in an award-winning Madison Avenue advertising executive to consult with you on your advertising, included as part of your BootCamp attendance. 
  • How to create a hit-list of your best customers who will spread positive word-of-mouth about your business (just like having your own bunch of Oprahs!)
  • How you can exploit the hidden weaknesses of every superstore or Internet e-commerce site, even if it's Costco, Wal-Mart, Home Depot, or Amazon.com
  • Why changing a part of your business that's working perfectly is the best way to frustrate larger competitors
  • Five (5) little-known techniques to find high margin products that can help boost your bottom line 
  • What you should be repeating to yourself every morning when you wake up, if you are a perfectionist or if you have a controlling personality, or both (and I haven't even met you, and you are probably one of these two)
  • The most important ½-hour you'll spend each week should be focused on this one task.  Are you doing it?
  • How to become more focused with one simple tool, even if you are overwhelmed with tasks  
  • The worst and best ways to charge up employees 
  • The 9 key components of a Destination Business website.  (Most websites have just one or two of these.) 
  • One addition to your website that is so unfair to your competition, they will wish they would have done it.  (This one item, added to a business website, caused one owner to get a 4-page article written about her business in a national newspaper, along with two television stories, all at no cost to her.)
  • The key reason top Destination Businesses can still operate effectively and profitably, even during slower sales and in poorer demographic areas 
  • The six (6) key principles for creating compelling product niches
  • The one sure-fire technique you can use if you absolutely, positively, must have free publicity now (it's like a PR secret weapon)
  • How to bond a customer to your business in 7 seconds by magnifying five (5) critical areas in your business
  • How to turn regular employees into dedicated supporters of your vision
  • Why 68% of the customers leave a business mad, and what you can do to bring them back 
  • How you can take a customer complaint and spin it, where that problem adds more profit to your business
  • Twenty-four (24) questions, that when you answer them, will separate your business from any competitor (it's taken my 14 years to perfect this list) 
  • How to make your existing customers buy more frequently, visit more often, spend more when they walk-in, and think about buying more when they walk out
  • How to turn customer complaints into free publicity, without having to write any press release 
  • Why most national chains will never be Destinations and why your business can be
  • The three (3) worst things an employee does when a customer enters, and a four-point retraining program for every staff member 
  • How to use high traffic events to alleviate low-traffic downturns throughout your year  
  • How to create an integrated marketing campaign without having to write anything down on paper 
  • The easiest way to attract writers, television producers, and media people so your business can get free publicity.  You will learn how businesses just like yours are receiving free publicity on national television, in magazines, newspapers, and radio.
  • How to get your customers to bring you new customers with one single swipe of your pen 
  • Why price advertising (as you're doing it) is slowly killing your business in this economy and how to price discount correctly and maintain more of your profit margin 
  • How to cut advertising expenses (ads that customers ignore anyway) and spend less money on marketing that customers believe 
  • The two (2) fastest methods to attract the best customers (but right now, you think these methods are out of your control) 
  • Which types of marketing are the most wasteful to you, based on the ideal customers you'd like to attract
  • How to turn your best customers into your employee/staff trainers
  • The lowest cost, most effective techniques to supercharge your floorspace, whether your space is a retail store, a restaurant, and office, or a warehouse
  • The best way to stop cars driving by and get their drivers into your business
  • The easiest and cheapest way to remodel a store if you have to tackle this grueling task 
  • The top five mistakes that most businesses make with their window displays that can be implemented by even the most untalented window display person
  • How to get your customers to advertise your business and bring you more people like them 
  • Learn about the best in-business seminar program that generates customer traffic and sales, with minimal costs (this idea came from a million dollar retailer)
  • How to keep your competition from copying your every move (and it's so inexpensive to do) 
  • Learn what's the first thing to say to any customer, and never get the "I'm just looking" response 
  • How to integrate surprise into your business brand, and it's so inexpensive to do
  • Why sales plateau naturally occurs and why doing what you're doing will not help them go away anyway
  • How to create 100+ search engine optimized web pages leading back to your website, and at the same time, rise in the rankings of Google, Yahoo, and MSN (best of all, you don't even have to understand any computer stuff; it's automatic!) 
  • How to capture traffic from your competition's website with them knowing about it 
  • How to be first in search engines like Google and Yahoo, without paying for placement
  • Two (2) proven donation techniques that will increase customer traffic, get your business free publicity, and drive away those undeserving requests
  • A little-known free tool that allows you to connect with journalists who can give your business the free publicity it needs
  • How to become part of the top-rank international press distribution system for no cost (while others pay hundreds of dollars to join)
  • How you can take your customers, create a one-of-a-kind advertising campaign around them, and then, build a direct mail program that you don't have to pay for
  • The formula for creating a greeting when you meet a new prospect that will get them to pay attention to your business
  • Eight (8) powerful steps to getting the product you have in your busines to stand out and be memorable, even if your competition has a larger selection and a better price
  • Six (6) critical mistakes employers make with the people they hire, that cause employees to never commit to the company they work for
  • How to get 20% of your customers to pay for a service that you're probably giving away for free right now
  • Five (5) critical determiners whether you should ever do social networking for your business (if you don't pass this 5-step test, it will be a waste of your time and money)
  • How to make money from customers with Facebook and Twitter (that's the reason you do it, isn't it?  And you aren't making any money doing it now, right?)
  • One easy, time-saving method to increase your email markting response rates and you'll wonder why you hadn't thought of it before (I learned this from a top marketing author)
  • Learn one small business owner's system for getting his employees to send out hundreds of personal thank-you cards every month (and skyrocket his customer loyalty)
  • How to convince your customers to monitor your staff's benaviour so you can be gone from your business more and have a life
  • The steps you must take immediately after leaving the BootCamp to create business momentum and grow sales quickly
  • Finally, you will learn my entire proprietary 14-step business differentiation strategy to turn your business into a Consumer Destination, in the only place where it's taught:  Longmont, Colorado, just three (3) times a year. 

To Register, click here

To learn more about Jon's Community Reinvention Program, click here

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